Don't Be Designer B.

Key Words:
+ Seductive


Key quotes/sayings:
+ Waste is lost profit
+ Look at the world as an engineer. How can you improve it?
+ Grow an industry through design
+ "The world we have is the product of our thinking." - Albert Einstein
+ There is hidden ugliness beneath the surface of almost all products.
+ Only 1 in 10,000 products is designed with the environment in mind.
+ Sustainability definitely impacts your design; you have to look at the materials that are available to you first, and then design with those in mind.
+ FSC (Forest Stewardship Council) and SFI (Sustainable Forestry Initiative)
+ The majority of consumers seek to satisfy their personal needs before considering those of the planet;
therefore, companies fear in alienating their base consumers